Privacy Policy

This Privacy Policy explains how Proserra ("we," "us," "our") collects, uses, shares, and safeguards information when you use our AI property marketing studio (the "Service"). It describes what the Service does today. Where we mention things that are not currently active, we say so clearly. By creating an account and using the Service, you agree to the practices described here.

1. Information We Collect

You need an account to use the Studio and to generate content, so we collect the information needed to create and run that account, together with the property details you enter and a limited amount of technical information.

• Account information: your email address, first and last name, and (only if you choose to provide them) your company/brokerage, phone number, and address. Your email is the identity for your account.
• Password: we store your password only in a securely hashed form — never as plain text.
• Account and verification status: whether your email is verified, and basic account/subscription state.
• Privacy preferences: the optional-measurement choices you make (see "Your privacy choices" below).
• Property details you provide: the address, specifications, pricing, features, and other inputs you enter to generate a listing, plus any rewrite notes or writing-style preferences you save.
• Images you upload: photos you add to create a slideshow video.
• Subscription and billing information: your plan, credit balances, and the billing identifiers described in "Payments" below. We do not receive or store your full payment-card number or security code.
• Limited technical information: basic technical and network information generated when you interact with the Service, used to operate, secure, and understand it.

2. How We Use Your Information

• To generate listing descriptions, headlines, highlights, area research, and slideshow videos from your inputs.
• To create and manage your account, verify your email, and send you service-related messages.
• To remember your writing-style preferences and apply them to future listings.
• To process your subscription, credits, and payments.
• To operate, maintain, secure, and improve the Service, including preventing abuse.
• With your permission, to understand how customers discover and use Proserra (see "First-party analytics").

3. Cookies and Similar Storage

Proserra uses a small number of first-party cookies. Our server-side advertising measurement (the Meta Conversions API described in "Advertising Measurement" below) does not set advertising cookies in your browser. The Meta Pixel is also enabled: when you have granted Advertising consent, it loads in your browser and Meta's technology may create advertising-related browser identifiers such as _fbp and _fbc; it does not load without Advertising consent. The first-party cookies we use are:

Our pages also load web fonts from Google Fonts. When your browser displays the site, it requests those font files directly from Google's font servers, which means Google receives your browser's request for them. This is the only content our pages load from a third party. We do not control and cannot describe Google's own handling of those requests.

4. First-Party Analytics and Campaign Attribution

We measure our own Service in two different ways, and we treat them differently:

• Operational and service measurement (always active): we keep limited records needed to operate the Service — for example, that a listing or video was generated, processing time and cost, subscription and credit activity, and security/anti-abuse signals. This is necessary to run, secure, account for, and support the Service, and it is not optional.
• Optional first-party analytics and acquisition measurement: if you allow it, we use our own first-party measurement to understand how customers discover and use Proserra. This may include reading campaign-link parameters (such as UTM values) from the link you clicked, so we can understand which acquisition source or campaign brought you to us. This is Proserra's own measurement.

Our campaign attribution is channel-agnostic: it is designed to help us understand acquisition across sources such as direct visits, search, email, referrals, social, partners, and paid campaigns. Today it works with campaign-tagged (UTM) links only. We do not currently detect organic-search terms, classify referrer channels, or use advertising-platform identifiers (see "Advertising Measurement"). This first-party measurement is separate from the advertising-platform measurement described in that section.

5. Your Privacy Choices

You can manage optional measurement at any time on our Privacy Preferences page.

• Essential functionality (sign-in, security, billing, and the operational/service measurement above) is always active and cannot be turned off, because the Service cannot run without it.
• Analytics & acquisition is optional and off until you choose it.
• Advertising is a separate optional preference, independent of Analytics. It governs optional advertising-platform measurement technologies — server-side conversion measurement through the Meta Conversions API and, where enabled, the Meta Pixel in your browser. Granting Advertising consent permits Proserra to send eligible server-confirmed conversion events to Meta through the Conversions API (see "Advertising Measurement"). Advertising is optional: if you leave it off, Proserra sends no such events for you.

Analytics and Advertising are independent: turning one on or off does not change the other, and disabling Advertising does not disable the essential operational and service measurement Proserra needs to run, secure, and account for the Service.

You can change these choices later. Turning Analytics off stops future optional acquisition measurement and removes the pa attribution cookie from your browser. Turning Advertising off stops future eligible advertising measurement Proserra would trigger and, where present, removes the Meta browser identifiers described below. Turning either off does not, and cannot, retroactively delete operational, billing, or security records we have already created or are required to keep, or data an advertising platform may already have received.

From time to time we ask you to review and refresh these optional choices — for example, when we introduce new optional measurement. Any earlier choice has been reset, so you are making a fresh choice. Leaving Advertising off means Proserra sends no advertising-platform conversion events for you; turning it on permits the advertising measurement described below.

6. Advertising Measurement

The rest of this section describes how advertising measurement works. We use it for a conversion only when your Advertising preference permits it (see "Your Privacy Choices"), and we keep this policy accurate as the measurement changes. Proserra's advertising measurement uses technologies provided by Meta Platforms, Inc. ("Meta") and works through two separate paths.

Browser measurement (Meta Pixel). When you have granted Advertising consent, a Meta Pixel loads on eligible page views. This browser measurement is limited to a single PageView signal — it does not send conversion events, form contents, or the property, listing, Area Research, or video information you work with. When the Pixel loads, Meta receives the PageView, the Pixel's public identifier, and the technical and network information a browser normally provides when it contacts Meta (for example, browser and device information and IP address).

Server-side measurement (Meta Conversions API). For a small, fixed set of confirmed conversions, Proserra sends an event to Meta from our own servers using Meta's Conversions API when the Advertising preference saved to your account permits it. The only server-side conversion events are:

• CompleteRegistration — when you first verify your email;
• Subscribe — when a paid subscription is confirmed; and
• Purchase — when a paid research-credit top-up is confirmed.

For each such event, the information sent to Meta is limited to: the event type, the time it happened, an opaque event identifier used to match duplicate signals, a cryptographically hashed and normalized version of your email address (used only for matching), and — for Subscribe and Purchase — limited transaction metadata such as the amount, currency, and the plan or purchase category.

Your email address is hashed before it is used for matching, rather than sent to Meta in readable form. Hashing is not the same as anonymization: a hashed identifier can still be personal information and can be matched by Meta, so we do not describe it as anonymous.

What is never sent to Meta. The current advertising-measurement design is not intended to send Meta any of the following:

• property addresses or property specifications;
• listing descriptions, headlines, highlights, or rewrite notes;
• Area Research content;
• generated listing content or generated videos;
• photos you upload;
• the contents of your support or contact messages;
• payment-card information; or
• raw Stripe or other payment identifiers.

We also do not currently store advertising click identifiers from links (the parameters some advertising platforms append to URLs) for advertising measurement.

Meta browser identifiers. If the Meta Pixel is enabled, Meta's browser technology may create or use advertising-related browser identifiers — for example cookies named _fbp and _fbc. Proserra does not create these identifiers today; they exist only where the Meta Pixel is active for you. If you later turn Advertising off, Proserra stops future eligible Pixel loading through the Service and removes those Meta browser identifiers (_fbp and _fbc) from your browser when they are present. We cannot delete information Meta has already received, and we do not control Meta's own systems or how long Meta keeps data.

Your account preference and server-side measurement. Browser Pixel measurement depends on the Advertising permission set in the browser you are using. For signed-in accounts, the Advertising preference saved to your account governs eligible server-side advertising measurement associated with your account. Purchasing a subscription or credits does not by itself opt you into advertising measurement, and payment is never treated as advertising consent.

Advertising measurement is separate from the first-party service and analytics measurement described above. Meta acts as an independent party for advertising measurement, and any data Meta receives is also subject to Meta's own policies, including its own retention practices, which we do not control. We keep this Privacy Policy and the relevant privacy controls accurate, and will update them again if this functionality materially changes.

7. AI Processing

Proserra uses a third-party AI provider (currently Anthropic) to generate the content you request. When you generate a listing, the property information you supply is sent to that AI provider so it can produce your requested content, and the generated text is returned to you. We share only what is needed to produce your output, and we do not send your account email to the AI provider for this purpose.

We do not make claims about whether our AI provider retains or trains on the information sent to it; please refer to that provider's own policies for how they handle data processed on our behalf.

8. Area Research and the Web

When you request Area Research, relevant location and property information is sent to our AI/search provider, which performs live web research to gather local context. The result is a written research summary that you can use in your generated listing. That summary may be saved as part of your Creation History. We do not store the raw web-search results. Information returned from the web should be reviewed and verified before you rely on it in a published listing.

9. Video Studio

The images you upload for our current slideshow video feature are processed on Proserra's own application infrastructure. We do not send your uploaded image files to an external video-generation provider to create these videos.

Source and rendered video files may be removed automatically over time under our storage and retention rules, so we cannot promise that a generated video will remain available indefinitely — download anything you want to keep. Basic information about a creation (such as its title) may remain in your Creation History until you delete that creation.

10. Payments

Payments and subscriptions are processed by Stripe. Checkout and payment-card management take place on Stripe-hosted pages, and your card details are handled by Stripe. Proserra does not store your full payment-card number or security code (CVV). We retain the billing and account identifiers and the subscription/credit information we need to operate your account. All customer pricing and refunds are in Canadian dollars (CAD). See our Refund & Cancellation Policy.

11. Transactional Email

We use an email service provider (currently ZeptoMail) to send you transactional messages — for example, account verification, password reset, account and service notifications, purchase and subscription confirmations, and team invitations where applicable. To do this, your email address and the message content are sent to that provider. These are service messages, not advertising or marketing email.

12. Hosting, Infrastructure, and Backups

The Service runs on third-party infrastructure that acts on our behalf:

• Render — application hosting and data storage.
• Cloudflare — network and edge services in front of the Service.
• Cloudflare R2 — encrypted off-site storage for backups.

We maintain encrypted off-site backups so we can recover the Service in the event of a failure. Backups are currently retained for approximately 30 days.

13. Security and Anti-Abuse

We take reasonable measures to protect your information, and we process a limited amount of technical and network information to keep the Service secure — for example, to prevent fraud and abuse, apply rate limits, and protect the Service. Where we use network identifiers for rate limiting, we store them in a transformed (hashed) form rather than as raw values. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

14. How We Share Information

We do not sell your personal information. We share information only with the service providers described in this policy (such as our AI provider, payment processor, email provider, and hosting and backup providers) so they can perform services on our behalf, and where required by law. Separately, Meta Platforms, Inc. is an advertising-measurement provider whose technologies Proserra uses when your Advertising preference permits it (see "Advertising Measurement"). When you have granted Advertising consent and an eligible conversion occurs, Meta may receive the limited conversion data described in "Advertising Measurement"; that data is handled under Meta's own policies. If you have not granted Advertising consent, Proserra sends Meta no such data.

15. Data Retention

We keep information for different periods depending on what it is:

• Your privacy-preference cookie (pc) lasts 180 days; the campaign-attribution cookie (pa) lasts up to 90 days, or until you turn Analytics off.
• Encrypted off-site backups are retained for approximately 30 days.
• Video source and rendered files are subject to automatic storage and lifecycle limits and may be removed over time.
• Security and rate-limiting records are short-lived.
• Account information, billing records, and your Creation History are retained while needed to provide your account and the Service. Individual Creation History items remain until you delete them. Some account, billing, history, or operational records may be retained where needed for service, accounting, security, recovery, or legal purposes.

16. Your Access and Deletion Choices

Within the Service today you can:

• edit certain profile information (such as your name, company, phone, and address);
• change your privacy preferences at any time; and
• delete individual items from your Creation History.

We do not currently offer a self-service option to delete your entire account or to export all of your data. If you would like to access, correct, or delete information associated with your account, or have a privacy question, please contact us and we will do our best to help.

17. International Processing

Proserra works with service providers that operate in various locations, so information may be processed in the jurisdictions where those providers operate. This Privacy Policy does not make any formal legal-compliance or data-residency certification.

18. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date above. Continued use of the Service after changes take effect constitutes acceptance of the revised policy.

19. Contact

Questions about this Privacy Policy, or requests relating to your information, can be sent through our contact form.

See also our Terms & Conditions and Refund & Cancellation Policy.