For real estate professionals

From property details to listing-ready copy.

Proserra turns the property information and local-area knowledge you already have into polished, market-ready listing marketing — so you spend less time preparing listings and more time with clients.

Fair-housing-aware writing Learns your style Local area research
The problem

Preparing every listing takes time you'd rather spend selling

Between showings, paperwork and client calls, the listing write-up is the task that always slips.

The blank page

Writing a fresh, compelling description for every property — from scratch, again and again.

Manual area research

Hunting across sites for schools, parks, transit and shopping to make the neighbourhood come alive.

An inconsistent voice

Listings that don't sound like you — or like one brand across a whole team.

Endless editing

Rewriting the same phrasing on every listing instead of reusing what already works.

The solution

One connected workflow, from details to done

Proserra Write and Area Research work together — you bring the property details, Proserra helps turn them into polished marketing.

Property details Area Research Proserra Write Refine Listing-ready copy
How it works

Three steps, no blank page

A calm, guided workflow — no prompts to write, nothing to engineer.

1

Enter the details

Add the address, specs and features with simple dropdowns and checkboxes — include as much or as little as you have.

2

Generate

Proserra writes a polished description and can research the surrounding area to weave in real local context.

3

Refine & publish

Fine-tune with a quick note, copy the result, and publish. Proserra remembers your preferences as you go.

Area Research

Bring the neighbourhood into the listing

One Research credit lets Proserra explore the area around a property and surface useful local context you can weave into the write-up.

Schools & districts Parks & recreation Transit & train lines Shopping & malls Major roads & highways Community amenities Nearby dining Upcoming developments

Research helps you discover and organise local context faster — it doesn't replace your professional judgement. Review area and property information before publishing.

Style Memory

Listings that sound like you

Every time you refine a listing with a note, Proserra saves that preference to your profile — tone, length, what to lead with, what to avoid — and applies it to future listings. The more you use it, the more the output sounds like you, without starting from scratch each time.

On a team, a shared style helps a whole brokerage's listings read like one brand.

“Lead with the outdoor space, keep it warm but concise, and avoid clichés.”
Saved to your style — applied to every listing
For teams & brokerages

Scale listing preparation across your team

Give every agent the same fast workflow while keeping your brand consistent.

Shared workflow

The same guided Write + Research flow for every agent, so listings go out faster and read consistently.

Brand consistency

A shared, learnable style keeps a whole brokerage's listings sounding like one voice.

Shared research pool

Brokerage includes a shared monthly pool of Area Research credits the whole team draws from.

Centralised billing & seats

One subscription, 10 seats included, and self-serve seat management as your team grows.

Pricing

Start free. Upgrade when it pays off.

Unlimited listings on every plan. Area Research is metered as monthly credits, so you only pay for the depth you use. All prices in CAD.

See plans & pricing →
FAQ

Common questions

What is a Research Credit?

One Research Credit lets Proserra perform one Area Research — exploring the neighbourhood around a property (schools, parks, transit, shopping, recreation, major roads and more) and surfacing useful context you can weave into the listing. Writing listings without research never uses a credit.

Do unused Research credits roll over?

Your monthly plan credits reset at the start of each billing cycle and don't accumulate. Research credits you purchase separately as top-ups stay valid for up to 12 months and are used after your monthly allowance.

Can I buy more Research credits?

Yes — on any paid plan you can buy top-up packs (5, 10, 25 or 50 credits) any time from your profile.

What happens on the annual plan?

Annual billing gives you roughly two months free. You still receive your Research credits monthly — for example Professional gives 15 credits each month, not 180 at once.

Can my brokerage add agents?

Brokerage includes 10 seats and scales to 100, with self-serve seat management. Research credits are a shared team pool — adding seats increases your seat capacity, not your monthly credits.

Does Proserra replace my MLS?

No. Proserra helps you prepare listing marketing from the details you already have. You bring the property information; Proserra helps turn it into polished copy.

Does Proserra verify every fact automatically?

No. Research helps you discover and organise local context faster, but you should review area and property information for accuracy before publishing.

Can I edit the generated listing?

Always. Refine with a quick note, tweak the wording, and copy the final result whenever it's ready.

What happens to my writing preferences?

They're saved to your profile as Style Memory and applied to future listings, so your voice stays consistent. You can review or clear them any time in Settings.

Spend less time preparing listings

Property marketing, intelligently created.

Start free with Proserra